Like humans, animals are also living things on this planet and many of us love them deeply. Usualy, many of species can’t be looked out in society, because they do have their own house-land, forest. However, in many countries, government have announced some areas as national park in order to keep them safe and free to live. But unfortunately, due to over-harvesting or hunting animals are getting invisible. And did any one of you have ever thought of about their life and area. Animal ad campaigns have been there to convey an effective message at broad level so smartly and gently, that no can deny that designers gave voice to these voiceless.
Animal ad campaigns
Animal ad campaigns are about animals spreading awareness in society, either on environmental or social issues. Designers are doing a wonderful and significant job as not only to save animal species but also to their house.
What are animal ad campaigns:
Actually, some NGOs(Non-governmental organisation) or social people who have dedication and worry about animals, organise such kind of campaigns. And animals ad campaign contains a picture of animal or specific species, with some editing which convey message to people very politely so that everyone get touched. Simply and smartly way of spreading a message through the advertisement with animal is so known as animal ad campaign.
Why there is need of animal ad campaigns:
In any specific country if hunting or killing a particular animal is already prohibited and a campaign has been running all over the country. Then there is need to take this campaign at broad level so that many of people get aware of it. This is how and where the animal ad campaign comes and does the job widely.
Now-a-days, promotion is the key of success and in order to make a campaign successful, more and more people should be connected with it. And that’s what the advertisement does.
How and why people get affected by animal ad campaigns:
As governmental or non-governmental organisation has decided to start a campaign then here the designer shows the creativity and realistic pictorial view to hit the viewer’s heart so as to encourage him/her.
The bright colors, innocence of animal and the edited part make an advertisement significant. While viewing an animal ad campaign, people got touched and inspired by that ad. Even sometimes ad contains a pet animal like dog or cat, so that to let the people realize about partiality and unfairness with animals.
How to make an ad more effective:
Designers know almost everything about how to make a shot! Here, the intention behind to make an advertisement is to spread message or to raise awareness about burning issue which has to be public. But it should be more attractive and sensible so that everybody would like to be a voice of it.
Now-a-days, technology is blooming and it would be best to make a combination of animal and animations. Like, by using bright colors and also if the humor (showing in advertisement) could be more sensual so that it stick with the viewer’s emotions. An advertisement needs plenty of viewers so it should be in shopping complex and on public places. On internet thousands of animal ad campaigns are there and are doing well also.
Making an animal ad campaigns is not so easy task to do for anyone. This is about like a walking away with hand in hand and later more hand would be added. A campaign is actually a voice, a promise and an inspiration for everyone.
Be a voice of campaign!!